Appealing to fear is a type of appeal to emotion that manipulates people.
Here is an advertisement that reads, “Nothing Will Ever Be the Same. Smoking gave me throat cancer at 39. Now I breathe through a hole in my throat and need this machine to speak. QUIT SMOKING TODAY. For help call 311.” The main conclusion her is, “Quit smoking.” More specifically the good argument is saying “because you smoke, you can get throat cancer and will only get to speak through a hole in your throat with a machine.” “Nothing Will Ever Be the Same” makes the advertisement “touch” people even more as the starting statement. This is a good argument because there is some way, some possibility, for its premises of getting throat cancer and speaking through a machine with the hole on the throat to be true and its conclusion false (at the same time), but every such possibility is extremely unlikely. Plus, it has a picture of a man holding a mic on his throat. But also adding, “quitting smoking is your concern about your life” makes the argument even stronger. Overall, good appeal to fear argument.
Hey there:) I really liked your example of appeal to fear. I think your advertisement showed this appeal perfectly because I, personally, felt fear after reading and seeing this ad. Seeing a person that has gone through the smoking and cancer makes me fear ever trying to even smoke. Also, I agree that the image of the man with the speakerphone enhances the purpose of the no smoking campaign. Having a clear image of the idea is very helpful because it helps the audience become aware of what can happen from smoking. Overall, great job in the example and explaining why it is a good argument:)!
ReplyDelete